PROCESS
Understand → Explore → Execute
Easy as 1-2-3!
Develop a sharp understanding and articulation of the problem we're trying to solve. Ensure we've asked enough questions and challenged assumptions. Consider how it impacts our customers, their end-users and our own business.

This stage helps us understand, rather than simply assume, what the problem is. It involves speaking to and spending time with people who are affected by the issues.
GOAL
★ Project Goals
★ Target Audience
★ Competitors
★ Functional Specifications
★ Content Requirements
★ Jobs To Be Done

Explore a broad range of ways to solve the problem in the lowest possible fidelity that can give us sufficient confidence to decide on which direction to go.

Decide on a concept we believe is going to be the right solution for the problem.
GOAL
Design the product and iterate: test and modify it until it works in the hands of our users. Create high fidelity designs/prototypes shared with engineers to start building.
GOAL
This process is elastic. It might need to expand or contract each stage based on the needs of the project, but we should still go through each stage. We might also need to go backward as new insights arise.
© 2022
CREATIVE THINKING INSPIRES IDEAS. IDEAS INSPIRE CHANGE
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NOTE
★ Release Backlog
★ Informational Architecture
★ Technical Constraints
★ Simple Wireframes
★ Protoypes

★ High Fidelity Design
★ High Fidelity Prototypes
★ Usability Tests
★ UI Kits
★ Specs for Developers

Barbara Januszkiewicz
Made on
Tilda