BetBoom — one of the leaders in the Russian betting market. Last two years I worked with them on redesigning and relaunching of BetBoom in CIS area, Latin American and Australian markets, an effort which involved building new features and redesigns of existing ones
At first, the international website just duplicated the content of the Russian site. BetBoom decided to expand into new markets with a new offering by becoming a casual games aggregator.
Together with our research team, we came to the following idea: Since we are going to have thousands of games instead of those 10 we used to have, our website must facilitate the navigation on it and filter the content based on user's most popular preferences
The old visual language was strict and restrained, often fragmented. To add more emotions, make the interface aesthetically pleasing, and give it a unified style, together with our illustrator, we experimented over the new pseudo-3D illustrations
The new home page becomes a kind of filter, a signpost with directions for further movement, and the main difference from the old version of the site is the ability to accommodate a tenfold increase in the amount of content
BetBoom mobile. New version
The results of my collaboration with our illustrators